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Mar 10 2010




 
Current Articles
 
What Type of Manager Are You?
by : Chuck Barker
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Funny how dealers run their business so differently. In October I wrote about a manager who finds great joy in putting his people down and keeping them down.

Improving your E-mail Delivery Rate
by : Peter Martin
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In a previous issue we started discussing why delivering e-mails today has become more of a challenge and how “list fatigue” is a common problem that has been overlooked

Social Media Skeptic
by : Cliff Banks
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I’m not a big fan of dealerships diving into the Facebook game – or at least, doing so without putting some thought into the effort. Leveraging Facebook – along with other social media applications – was a popular topic at the recent Digital Dealer Conference and Exposition in Nashville, and rightfully so.

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