| Sunday, November 1, 2009 (sample) |
| 10:45am - 12:45pm |
Session #101
Sit down with peers from outside your market for two hours and discuss your biggest challenges. Pick each others' brains to see what works...and what doesn't. Compare metrics and results. Discuss your most valuable vendors. And do it at tables of 10 with peers of similar-sized operations. This workshop you will give you additional insight to choose the sessions you will attend and decide which vendors you should meet with in the exhibit hall.
The roundtables will be broken down as follows:
A. One-man Internet departments
B. Single-store Internet Sales Managers managing multiple salespeople
C. Single-store Internet Sales Managers within a dealership group
D. Internet Sales Managers / e-Commerce Directors over multiple stores
E. e-Commerce Directors of large, multi-point dealer groups
Before the conference, you will be asked which table you want to sit at (A, B, C, D or E) so we can reserve your spot. Most likely, you will stay in touch with your fellow table-sitters for years to come, continuing to share and compare what you're doing, what's working and what to avoid.
*Optional lunch available during session.
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| CONCURRENT SESSIONS: Click session title for more information on speaker and session. |
| 1:00 - 2:15pm |
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| 2:30 - 3:45pm |
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| 4:00 - 4:50pm |
Session #116
KEYNOTE SPEECH:
 Lt. Col. Rob “Waldo” Waldman
Never Fly Solo
Learn how to recommit to the ‘core wingman values’ of integrity, service, and excellence
Whether you are a dealer, GM, GSM, sales manager, Internet sales manager, e-commerece director, CRM manager, BDC manager or pre-owned manager, your success depends on the mutual support of trusted partners to help you maximize your potential.
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5:00 – 7:00pm |
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| Monday, November 2, 2009 (sample) |
| 7:30 – 8:30am |
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| 7:30 – 9:00am |
Exhibit Hall Open
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| 8:30 - 9:20am |
Session #201
GENERAL SESSION:
Duncan Scarry
The Top 10 Initiatives to Implement in 2010
What they are, how to implement them and how to measure your success
An overview of the most important Internet initiatives your dealership can implement in 2010 to get ahead, stay ahead and increase your ROI. The workshop will cover a 30,000- foot view and drill down to detailed specifics on the top cutting-edge Internet and digital advertising initiatives that will get your dealership ahead.
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| CONCURRENT SESSIONS: Click session title for more information on speaker and session. |
| 9:30 - 10:45am |
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| 11:00am - 12:15pm |
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| 12:30 - 2:30pm |
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| 12:30 - 2:30pm |
Exhibit Hall Open |
| CONCURRENT SESSIONS: Click session title for more information on speaker and session. |
| 2:30 - 3:45pm |
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| 4:00 - 5:15pm |
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| 5:30 - 7:30pm |
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| 5:30 - 7:30pm |
Exhibit Hall Open |
| Tuesday, November 3, 2009 (sample) |
| 7:30am – 12:00pm |
Exhibit Hall Open |
| 7:30 – 8:30am |
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| 8:30 - 9:20am |
Session #301
GENERAL SESSION:
Ralph Paglia:
Get Ahead and Stay Ahead of your Competition Using Social Media Marketing Strategies…Learn to Blueprint your Reputation Management System
Learn how to implement a strategy that uses a combination of dealer controlled web sites, OEM supplied assets, dealership databases and employees to leverage popular social networks into a social marketing and reputation management system that creates ongoing competitive advantage
Ralph Paglia will showcase actual dealership implementations of social media marketing and reputation management strategies. Attendees will learn how to measure performance and track the results required for increases in sales and profits.
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| CONCURRENT SESSIONS: Click session title for more information on speaker and session. |
| 9:30 - 10:45am |
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| 11:00am - 12:15pm |
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| 12:30 – 2:30pm |
Session #316
You sat in on some incredible sessions and saw how the best of the best are doing it. You listened and learned as the top trainers, consultants, practitioners and thought leaders shared their knowledge, experience and expertise. You networked with contemporaries during the receptions and lunch in the exhibit hall. You met with the most innovative vendors and solutions providers in the industry. What's the last thing to do before you leave? Sit down with your peers and discuss the best ideas, solutions and products you've seen the last two days, and your priorities when you get back.
The roundtables will again be broken down as follows:
A. One-man Internet departments
B. Single-store Internet Sales Managers managing multiple salespeople
C. Single-store Internet Sales Managers within a dealership group
D. Internet Sales Managers / e-Commerce Directors over multiple stores
E. e-Commerce Directors of large, multi-point dealer groups
Sit down with peers who are in the same boat as you and come up with a consensus of the best you've seen and heard the last two days. Bounce ideas off of each other regarding what your priorities are after you get back. Then start your first day back in the store re-charged, re-energized and with a clear vision of how you're going to get ahead today...and stay ahead tomorrow!
*Optional lunch available during session.
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