4th Digital Dealer Conference & Exposition: April 21-23, 2008

“Was a good measure of where we stand in this area. I got some good marketing ideas.”
James A. Simpson
Vice President, General Manager,
Richmond Chrysler-Dodge-Jeep, Inc., Richmond, MI

“Being a dealership in Canada the conference provided the platform to determine if the process I use in Canada is similar to that used by dealerships in the U.S. This conference confirmed the importance of staying abreast with the ever changing current trends in technology consumers are accessing and the best way to work with them.”
Marvin H. Otto
Manager of Internet Sales & Client Retention
Brennan Pontiac Buick GMC Ltd., Toronto, Ontario, Canada

“Being relatively new to Internet sales as a dealership, the conference provided needed info and practices.”
Tim Morris
Assist. Sales Mgr.
Annie Rae Chevrolet, Dewitt, MI

“Gave me some good ideas on how to improve Internet sales. Was also good to network.” Suzanne Workman
Internet Manager
Parks Motors, Augusta, KS

“Very glad I attended.”
Shawn Cregan
Internet Sales Manager
Laird Noller Ford Topeka Kansas, Topeka, KS

“The Internet in the auto industry is like an elephant. We really do not have a grasp of it and it keeps growing. With all the vendors and dealers that attend this conference we will be able to ride this ever evolving industry.”
Sal Scata
Internet Manager
Crowley Chevy/Hummer
West Hartford, CT

“Networking and processes were valuable.”
Kim Clouse
Internet Sales Manager
Scott Crump Toyota, Jasper, AL

“It’s always great to be around all the experts, ISMs and vendors to keep up on everything and have time to talk about the biz.”
Chris Hanson
Internet Sales Director
David Thomas Auto Group
Plano, TX

“The conference had value in that I was able to see what solutions vendors were offering. It also let me know what the "state of the world" was in in regards to mindsets toward Internet departments. I found it interesting that there wasn't a consistent message within the conference itself (i.e. this is the way we think you should do it) but rather, everyone had their own opinion. It also fascinated me the range of actual practices and differing degrees of implementation that are occurring throughout dealerships (everything from the ‘Ralph Paglia’ progressive-types to the ‘my liners take my Internet leads and that's my Internet dept’ types.”
Arnold Tijerina
Internet Director
Moss Bros Auto Group
Colton, CA

Sample of the Spring 2008 Agenda

Click on titles below for a complete description on speakers page.
Agenda will be set 30 days prior to event.

Monday, April 21
9:00 - 10:30am	(#101) Internet Sales 101- Introduction to Internet Sales with David Kain
10:30 - 12:00pm	(#102) Internet Sales 201- The Next Step Toward Understanding Internet Sales with Cory Mosley
12:00 - 3:00pm	(#103) Internet Sales 301- Internet Sales Success...Getting it Right! with Todd Smith, Michael Martin and Randy Barone
3:00 - 5:00pm	Exhibit Hall Open
5:00 - 8:00pm	Opening Meet and Greet Reception in Exhibit Hall SPONSORED BY: MyDealerBroadcast.com and INSTATCOM

Tuesday, April 22
7:00 - 8:00am	Breakfast in Exhibit Hall SPONSORED BY: VinSolutions
8:00 - 9:00am	(#200) 4th Digital Dealer Conference & Exposition Keynote Speech: Sandi Jerome, "Putting all the Pieces Together"
	INTERNET SALES TRACK				F&I TRACK	FIXED OPERATIONS TRACK	PRE-OWNED TRACK
9:00 - 10:15am	(#201) General Session: Findings from the Recently Released Dealer eBusiness Performance Study: The New Buying Influences				(#202) Moving Toward a New Auto Finance Paradigm How the sub-prime crisis is streamlining loan portfolio management	(#203) It's Not Rocket Surgery: Part 1 Introduction to systems and procedures for service and parts on the web	(#204) How to Use Today’s Technology to Recession-proof your Pre-owned Department Thoughts from a dealer who lived through 1979-1982
10:15 - 10:45am	Refreshment Break in Exhibit Hall SPONSORED BY: Argistics
10:45 - 12:00pm	(#205) Attract More Internet Shoppers and Turn Them into On-the-Lot Buyers An overview of Internet marketing techniques used by top digital dealers	(#206) Bridging the Communication Gap with Today's Car Shoppers A dealership guide on the holistic approach to selling cars in the automotive Internet age	(#207) Oh No! I’m the Internet Sales Manager… Now What?! A guide of survival and success for new Internet sales managers	(#208) Person-Proof Response and Follow-up Process	(#209) Implementing What’s New in F&I to Benefit your Dealership this Week, this Month, this Quarter and this Year	(#210) Are your Fixed Operations Crawling or Running? (PART 1)	(#211) Winning in Today’s Internet-Driven Pre-Owned Market Increase your traffic from the Internet and improve profits with ‘360 Pricing’ and best practices in online merchandising and marketing
12:00 - 1:30pm	Luncheon in Exhibit Hall SPONSORED BY: Cars.com
1:30 - 2:45pm	(#212) General Session: Panel Discussion: Technology: What is Moving the Sales Needle from Some of the Best and Brightest				(#213) Solve the Dealership Compliance Puzzle Are compliance concerns keeping you up at night? Come learn how to sleep	(#214) Are your Fixed Operations Crawling or Running? (PART 2)	(#215) From Online Auction to Listings Getting the competitive edge
2:45 - 4:00pm	(#216) Evolution of the Online Car Shopper How consumer shopping behaviors have changed and how to position your dealership in order to entice the in-market car shopper	(#217) Web Site Best Practices and Achieving Measurable Results How to measure, analyze and explode dealership web site leads and conversions	(#218) The One Man Internet Department	(#219) Technology-Assisted Relationship Sales Putting people back into the equation	(#220) Is your F&I Department Crawling or Running? Measuring and improving your dealership’s DMS support for more effective F&I operations and superior profitability	(#221) Managing the Customer Journey Lifecycle	(#222) The Unfair Advantage Gain instant insight and move ahead of the pack with tools that give the nation’s top dealers their edge in today’s competitive market
4:00 - 5:00pm	Refreshment Break in Exhibit Hall SPONSORED BY: Argistics
5:00 - 6:15pm	(#223) Click to Curb A slightly different view of the automotive sales funnel and how to make it yours	(#224) Communicating Successfully with the Internet Prospect Price, presentation, process….. the road to the goal line	(#225) Why Most Dealers Can’t Solve the Internet Puzzle	(#226) How to Get the Greatest ROI from your Internet Sales Department Get the best return for your efforts – how to make your Internet sales yield more profit than walk-in	(#227) The People Independent Process Structuring accountability into the sub-prime sales funnel	(#228) Trends in Technologies Which Affect Fixed Operations Real life solutions to cure problems, save you lots of money, prevent disruption in your service bays, and keep you (and your attorneys) out of the courtroom.	(#229) Secret Strategies for Pre-owned Vehicle ‘Superstore’ Success Know how to drive traffic through the Internet and still achieve great profit
6:15 - 8:30pm	Networking Reception in Exhibit Hall SPONSORED BY: DEALER.com and TK Carsites

Wednesday, April 23
7:00 – 8:00am	Breakfast in Exhibit Hall SPONSORED BY: DoubleClick
8:00 – 9:30am	(#301) 4th Digital Dealer Conference & Exposition General Session: Selling Vehicles, Service, Parts and Accessories Online – Like Books and Music
	INTERNET SALES TRACK				F&I TRACK	FIXED OPERATION TRACK	PRE-OWNED TRACK
9:30 - 10:45am	(#302) General Session: Marketing Mixology Mix the perfect media cocktail to drive sales in today's market				(#303) Put the Power of Leasing Back in Your F&I Toolbox New and pre-owned leasing for all the right reasons is a huge sales growth and profit opportunity for informed digital dealers	(#304) It's Not Rocket Surgery: Part 2 Introduction to creating opportunities for service and parts on the web	(#305) Inventory Management – Your Dealer Gets It or Gets Out! *Why inventory management is important and what you can do about it*
10:45 – 11:15am	Refreshment Break in Exhibit Hall SPONSORED BY: Argistics				INTERNET SALES TRACK
11:15 - 12:30pm	(#306) First Impressions Happen Way Before a Prospect Comes Onto your Lot What are you doing to properly merchandise your storefront and listings to show buyers you are the best?	(#307) Touch your Customers in Six New Ways that Will Drive them Wild	(#308) So, You Want to Buy a New Car Online? Meeting the needs of your “multichannel” shopper	(#309) Maximizing your Media Spend: Five Strategies that Top-Performing Dealers Use	(#310) The Four Immutable Laws of Database Marketing	(#311) Search Engine Strategies for Fixed Operations A basic training to help you understand Google, Yahoo and those who want to sell you Search	(#312) Is Your Pre-Owned Department Crawling or Running?
12:30 – 2:00pm	Luncheon in Exhibit Hall SPONSORED BY: Autobytel
2:00 - 3:15pm	(#313) General Session: Panel Discussion: Best Practices within the Internet Team from Some of the Best and Brightest					(#315) How to Implement and Benefit from Online Service Scheduling Why offer online service scheduling? Because our customers want it!	(#316) How to Maximize Pre-owned Car Inventory Online What do the big portals know that you should?
3:15 - 4:30pm	(#317) Is your Web Site Search Engine Friendly? Your personal checklist	(#318) Website Statistics: Let the Numbers Do the Work Like nothing else, Internet usage produces statistics that are invaluable to a dealer’s overall business and ROI	(#319) Using Digital Marketing Tools to Buy Internet, Radio, Newspaper and TV Advertising More Cost Effectively than Ever Before	(#320) Building Profits Using the Internet Harness the power of search engines and your web site to drive more sales	(#321) Internet Department Management Offline management for online success	(#322) Accessories and your Paycheck Add dealership profits to the bottom line and your own	(#323) Tripping Over Dollars While We Pick Up Dimes An insightful look at overcoming the obstacles today’s franchise dealers place in their “own way” when attempting to achieve their Internet prowess
4:30 – 4:45pm	Refreshment Break SPONSORED BY: Argistics
4:45 – 6:00pm	(#324) The Need for Speed Why customers walk away from virtual dealerships every day	(#325) Your Online Dealership Reputation, Who Cares? How dealerships manage their online reputation	(#326) The Power of Networking on the Internet – Free Advertising in the Virtual and the Real World! Integrating old school marketing with technology on the Internet and mobile channels	(#327) Achieving Internet Sales Dominance 4.5 irrefutable ways to outsell and outgross the competition!	(#328) Internet Sales Department Four Step Needs Assessment Be your own consultant	(#329) TO BE ANNOUNCED *Canceled*	(#330) Five Power Marketing Techniques for Pre-owned Cars Maximize your pre-owned exposure online
6:00 – ???	Networking Reception (depending on how many attendees stay)

Dress: Business Casual
Please note this is a preliminary schedule.
Session times, exhibit hall times and other events are subject to change.
Name badges are required for admission to all functions.