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Quotes From Past Attendees: “The Conference was a networking gem. I met more of my peers there than I ever could at NADA.” “Having sold online for 3+ years and just transitioned to the role of ISM, the conference was a wonderful source of information.” “Wonderful experience, I have already implemented four things from the conference” “I can get back to work refocused, energized, and committed to excellence.” “The event put me in touch with vendors that I wasn't aware of, and it gave me the information to make decisions to get our Internet dept. up and rolling.” “On a scale of 1-10, the conference was a 9.9” “It was very motivating. If my GM or Owner would have been there, I would have more money to spend.” “Like last year, I gained valuable knowledge to help increase the effectiveness of our efforts on-line.” “Extremely educational.” “The conference keeps us up to date and allows us to see where we can best allocate our budget going into the future.” “Valuable networking” “Great value!” “The conference re-enforced best practices being used, allowed me to compare my BDC results to others and measure the effectiveness of my team. Got some very informative ideas and processes. Saw the new technology that is being offered by vendors. Spoke to peers and shared problems and solutions to the problems.” “The conference opened my eyes to knowing that I do a lot of things right compared to most, but there are still always new ideas and ways to do things more efficiently. My problems are not only my problems but very similar to others and being able to converse and network with other ISM's, I was able to make some decisions I otherwise probably would not have made.” “This conference was great! I am completely new to the car business and since the conference I have gained so much and I was able to bring it back to the dealership and make some great changes. We have set so many more appointments since returning from the conference and it hasn't even been a month yet! I would encourage all beginning Internet Sales Managers to attend this conference as well as GMs! The Internet is going to take over the car buying industry sooner than we think.” “Trying to get old school car guys to understand the importance of this new way of communication is very difficult. The conference provided me with lots of facts, numbers and results to present to my GM.” “I came on my own. Paid all my expenses. Never asked for any approval or support. What if they had said, “No, you can't go”? Taking part in the AAISP Digital Dealer Conference helps me become better at what I do... sell vehicles using the Internet. “Too much to write. My eyes and ears couldn’t possible take it all in and process it. It would be easier to write what I didn’t care for only because there is so little.” “The conference exceeded my expectations in that I have a broader understanding of what's happening in the US market, with regard to Internet initiatives. It was pleasing to learn that the way we currently do things in Australia could be considered on par with many US dealers, which may enable us to adopt some of the many exciting products & services available as we begin to realise the benefits of developing our online presence.” “I attend several conferences each year and for the past 2 years the AAISP Digital Dealer conference has provided me with more real-world business practice improvements than any other. In 2006 our team from Courtesy Chevrolet went back to the dealership from the conference with new techniques that allowed us to increase used vehicle sales dramatically. In 2007 we brought back several new operational processes, but one related to URL acquisition began to pay off for us before the 2007 conference ended!” “Being brand new in this business, all information I gained was extremely worthwhile. It taught me how to identify, and identify with, the Internet shopper.” “I was able to see the vendors gathered in a group and see what they had to offer one after another while it was fresh. The networking was great and I enjoyed comparing notes with other professionals in my field.” “Great to get a real feel for what dealerships NOT based in my market (the Northeast) were doing” “The conference was very helpful and I look forward to attending again.” “As web manager for Columbia Sportswear for the last 9 years I had a fairly decent background regarding the web. As such, I have been struggling to get my arms around the dealership world. This conference was a great immersion tool for me to more quickly identify how I can help my dealerships in my new position as eMarketing Coordinator for the Kuni Auto Group.’ “A great conference. I went into it expecting to glean a few ideas to help me back at the dealership, yet came away with a notebook full of exciting ideas that will be systematically implemented in the upcoming year.” “I gained awareness of: tools available now, trends in Internet marketing, the intensity and techniques used by some competitors, a broader appreciation of the website as a "virtual showroom" and some hints for improving our own. Our owner is a forward-moving dealer. His investment in sending me affirmed the significance of the role I serve and challenged me toward creative and aggressive advances in how we do things both in marketing and in processing Internet-driven leads.” “I just started in this industry four months ago. I am getting my feet wet in Internet sales. I was able to understand more about Internet shoppers, woman buyers, E-Bay, and other avenues to do business.” “I found this conference to be quite valuable. My goal was to collect information on best practices and fundamental information on how to best sell to our customers via the Internet. We have a long way to go, but I've got a better idea of the path.” “The conference gave me a barometer of what is being done, who is doing it, and with the right tools, what CAN be done. That was great - some great ideas for me to bring back.” “The opportunity to network with highly motivated colleagues from a wide spectrum of dealerships and first class vendors was unparalleled.” “Like last year, I came away with energy and new ideas. Also what it did was confirm plans that I already set in motion.” “The annual AAISP Digital Dealer conference has quickly become a "must-attend" event for me. Just when you think you're good - you're WOW'd by the best practices and creativity of a myriad of Internet professionals. The "cafeteria plan" that I bring back to my dealership has been an indispensable advantage. I'm selfishly glad that my competitors haven't yet attended!” |
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